Budweiser Made in America Festival is an annual music festival held in Philadelphia, Pennsylvania and from 2014 onwards will also be held in Los Angeles, California simultaneously.[1] Sponsored by Anheuser–Busch and produced by Live Nation, the event features several stages that continuously host live music from a wide range of genres including hip hop, rock, pop, R&B, and EDM.
Budweiser Made in America Festival was founded in 2012 by American rapper, record producer, and business mogul Jay-Z and his business associate, marketing mogul Steve Stoute, as a way to bring together music and culture. The inaugural event was held on September 1–2, 2012 at Benjamin Franklin Parkway in Philadelphia, Pennsylvania. It grossed $5 million in ticket sales and attracted nearly 80,000 people.[3] Philadelphia city officials reported that the festival generated at least $10 million in economic impact for the city and covered all municipal costs associated with the event.[4] In 2012 Pearl Jam were joined onstage by Jay Z to perform the song "99 Problems".[5][6] For their appearance at the festival, the band earned $2 million.[7]
As of 2012, the festival features three stages of live music: Rocky Stage, Liberty Stage, and Freedom Tent (a tent that features primarily electronic music).[8] In addition to music, the festival also features an array of vendors, food trucks, carnival games, refillable water stations, and portable toilets.
In Budweiser’s ‘Makers of Tomorrow’ ad, which promoted the theme of the festival, Jay-Z narrated saying, "Through all the lines and things that are put in place to divide each other, all like-minded people gather together. We're more curious than ever. We create music to express ourselves. And when the world relates, ya know, that's beautiful things. We're all trading off each other's culture. So no matter what lines you put--country, indie rock, rap--we're all somehow gonna find a way to come together cause the lines and the titles can never keep us apart. This is what we've been. To put that on display for the world is, is just being honest. That's it, that's what it's all about. We are finally living out our creed
